“To connect with the audience, we must simplify the news.Try and converse with the audience in their lingo, always try to give the gist of a news story, keeping it simple. Add some interesting anecdotes to make your point.”
– Sumit Awasthi
Sumit Awasthi is currently working as senior editor, Channel 7 News, a leading news channel in India. He has been incharge of the Political Bureau and has been a journalist for over 8 years and a news anchor for the past 6 years. He has previously worked with Zee News and Aaj Tak.