Bob Brogan's Page

Traditional sales orientation for new and experienced representatives provide your revenue producers with periodic “core dumps” of key messaging, market positioning and updated best practices to effectively sell to customers. The time between these meetings is focused on managing the progression of tactical activities to attain revenue projections. The sales management processes center on the execution of potentially flawed, misaligned or sub-optimized activities that extend the time required… Continue

Here is a quick story for you. A mid-market human resource executive schedules an agenda item for the next month’s senior management and board meeting. The proposal is to create a Corporate University to address meeting the company’s performance objectives. The initial reactions to this agenda item from the CEO, CFO and COO ranged from “are you nuts?”… “in today’s economic climate”…. ”expensive”….”limited appeal and utility”…. “no short-term benefits”….. to ”looks like it’s time to look for new… Continue

The traditional franchise training model has not evolved in 20 years and its event-focused “drink from the fire hose” immersion programs do not support continuous learning. Has this traditional model failed the customer, franchisee and ultimately the franchisor? My point of view can be read at: http://bit.ly/19MAEG.

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Small and mid-market HR Executives face a daunting challenge in providing transformational leadership with limited/reduced budgets and resources. These executives must perform superhuman feats to address their organization's key needs to achieve business objectives by addressing 8 hidden E's:



- Engage different employees and constituent groups,

- Enable distributed employees in an economic and efficient manner

- Effective deployment of… Continue